London Fashion Week with Net-A-Porter Day 1
London Fashion Week with Net-A-Porter Day 1
Sunday was day 1 at London Fashion Week for me with Net-A-Porter. My day started at 11am when I was picked up from The Beaumont hotel, where I am staying, by Stefanie from Net-A-Porter. The first parade we attended was Roland Mouret and it was held at The National Theatre. Stefanie informed me that for a day at fashion week it is essential to hire a driver so that they are waiting for you after each show and can drive you straight to the next show. The shows are in different locations all over London so it is not like walking from one room to the next. She also told me that where possible she likes to arrive as early as she can to a parade to avoid the mayhem outside with the photographers and people literally running from a previous show so they can make it into the next show before it begins.
We arrived at the Roland Mouret show early and Stefanie had secured front row seats which of course I was over the moon about. All the guest arrived and the parade started and ran for about 10-15 minutes. The collection was gorgeous and feminine and I loved the music by Burt Bacharach. This collection was a celebration of 20 years in fashion for Roland Mouret. He normally shows in Paris however his very first show was in London so he felt the need to return to showing in London in 2017 to celebrate his 20th year. At the end of the show everyone stood up straight away and left the room promptly. I was so surprised by this however, as I have said earlier most of these people have to rush to the next parade. We were lucky enough to be offered a glass of wine and invited back stage and it was wonderful to see all the pieces after the parade and the model cards and looks for the parade.
Next stop Peter Pilotto. We arrived at the Waldorf London and had a quick bite to eat and then we were invited inside the parade venue to view the room before the parade began and I was lucky enough to meet Peter from Peter Pilotto. Then we were taken backstage. This experience I absolutely loved. Understandably I was not allowed to take any photos. Daniella from Peter Pilotto walked us through the make up and hair dressing room and we saw all the models getting ready for the parade. We also saw all the pieces before the parade and Daniella talked us through the inspiration for the collection. We met some of the design team and talked about the different techniques involved to construct fabric, embroideries and accessories. Having a background in design this was actually my favourite part of the whole day. We were seated in another fabulous front row position and the parade began and it was fabulous.I loved so many pieces from this collection and I felt I enjoyed it even more having seen the pieces from the collection prior to the parade.
Following Peter Piloto, Bob our driver for the day, dropped me back at the Beaumont hotel so I could unwind for a couple of hours and get changed into a new outfit to attend Mary Katrantzou. I was so looking forward to this parade as I have been following Mary Katrantzou and watching her label transform over the years into nothing short of spectacular.
I met Marcos from Net-A-Porter at the entry to the Tait Modern and we entered what use to be a cement circular reservoir. Every one was seated around the outside of the room and also an inner circle of seats was formed. This parade was much bigger then the previous 2 parades. I estimate there was approx 500 attendees. Marcos informed me that Mary Katranztzou is one of the hot 5 parades at London Fashion Week to attend and once again we were seated front row so I felt extra privelidged. The parade began with a live orchestra providing a cinematic 1940’s vibe.
This was my favourite collection of the day. Mary drew inspiration for this collection from fantasy and Fantasia, the classic 1940’s animated film by Walk Disney. I loved so many pieces. I particularly loved the the cocktail dresses that were decorated with animated beaded fringe. The rich inky velvets and her signature technicolor prints were nothing short of WOW.
I had such a fabulous day and I was truly exhausted by the end of it. I take my hat off to the head buyers and magazine editors that literally run from show to show across New York, London, Milan and Paris. It truly is an acquired fitness. I am am extremely grateful to Net-A-Porter for the fabulous experience they have given me. Bring on day 2!
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